BETTER BRIDGES BETWEEN
BRANDS & GAMING
Marketing experience combined with gaming industry expertise for more effective connections between brands and gaming IP.
JUMP ECONOMY IS FOR:
BRANDS ENTERING GAMING
We provide informed, experienced and results-driven guidance on how your brand can engage your target audience with gaming - minimizing risk and ensuring a clear strategy that isn't locked to a high-spend solution.
IP HOLDERS ENGAGING BRANDS
We bring actionable brand-side perspectives to gaming publishers, developers and IP holders; sharing insight to maximise the potential for a competitive commercial or contra partnership proposition.
WHITE LABEL AGENCY SUPPORT
With both client-side and client-facing experience - we flexibly plug into your agency’s projects with a suite of capabilities across creative strategy, planning, account management and business development.
WHY WORK WITH JUMP ECONOMY?
EXPERIENCE
Years of experience working with world class brands; we anticipate the common pitfalls marketeers face with activating gaming.
EXPERTISE
A rich understanding of the gaming landscape and how brands connect ensures your offering to gaming audiences is authentic and effective.
CAPABILITIES
With a detailed comprehension of the total marketing journey, our capabilities add value from strategy level to tactical execution.
NETWORK
A vast network across brands, IP holders, publishers, developers and agencies to unlock the right partnerships and relationships.
PRACTICALITY
We embrace the realities of entering gaming as a brand, allowing deeper, more effective consultancy for brands and IP holders.
ABOUT
Sam combines his intensive marketing experience (The Coca-Cola Company, Red Bull) with deep gaming industry expertise and relationships to deliver on Jump Economy's mission of building better bridges between marketing and gaming; elevating the standard of collaboration between these two spaces.
He holds significant, practical insight in unlocking the opportunity to engage gaming audiences with non-endemic brands, as well as partnership experience as both a client and rights holder.
Jump Economy. Founded by Sam Possible in 2026.
Sam Possible
Managing Director
BRANDS I'VE WORKED WITH
TESTIMONIALS
Professional character references. Not an endorsement by an organisation or company.
"Sam has an unswerving dedication to his craft, a notable consistency to branding, an embarrassment of riches when it comes to marketing knowledge, and he will be thinking about how he can continue to help you long after the working day is done."
Thomas Beeston
Managing Director
Fully Clear
"Sam's expertise in gaming is best in class and he has a personal investment in excellence of his work that is not easy to find. He creates strong relationships, has a keen sense of team mentality and is valued for his nuanced perspective and ever present willingness to lend a hand."
John Seiler
Snr. Director, Marketing & Customer, LA28 Olympics
The Coca-Cola Company
"Working with Sam has been a standout experience of my time in the games industry. His network plus expertise in both marketing and games is matched only by his passion, energy and genuine enthusiasm. he's not just knowledgeable, he's a joy to work with."
Adam Phillips
Head of Gaming
Make-A-Wish UK
“Sam offers something truly unique: a deep understanding of brands, the ability to bring campaigns to life, and a genuine passion for gaming. This combination results in creative, original campaign ideas that excite brands looking to tap into the biggest entertainment sector. Crucially, he understands how brands need to show up authentically in gaming - respecting the community while delivering genuine added value.”
Claire Hayes
Brand Partnerships Director
Bridge Global
"I really enjoyed working with Sam on UEFA EURO 2024 and saw first-hand the ambition he brought to our partnership. He led the development of our digital rights, finding an innovative way to connect fans with players while helping us overdeliver against CRM targets. Sam has a real strength for using technology to unlock powerful marketing experiences, with expertise spanning gaming and major sports partnerships."
Cara Sweeney
Head of Partnerships GB & I
The Coca-Cola Company
"Sam is a total nerd in the very best sense. Not only is his industry knowledge second to none - Coke gave him the title of “Gaming Expert” for a reason - but his enthusiasm and passion for the space come through in everything he does. He’s one of those rare people who combines subject-matter expertise with curiosity, creativity and an absolute love of the craft. He’s a joy to work with and someone you instinctively trust when it comes to all things gaming."
Jamie Saunter
Head of Partnerships
Brand Culture